Users will soon have a updated setting that allows them to lessen the quantity of artificial intelligence-produced media appearing in their timelines. This initiative comes as the company disclosed that it currently hosts more than 1 bn AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a widespread release. This development aligns with a rise in content created by AI, spurred by new video-generation tools.
The Broader AI Trend
Studies have shown that almost 10% of the quickest rising video streams on a competing service primarily display content made by AI. A significant portion of this content is classified as mass-produced AI material, a term for substandard, bulk-generated content that is frequently absurd or bizarre.
Our research shows that numerous viewers enjoy content made with AI tools, from digital art to informative clips, and we aim to offer the community the power to increase or decrease of that, depending on their own likes,” stated a spokesperson.
Scale of AI Content
The service disclosed that there are presently 1.3bn videos on its app identified as made with AI. Overall, over 100 million media items are submitted to the service every day, making AI content a relatively small part of its total content library.
Customizing Your Feed
Viewers will be capable of limit or boost the amount of AI content they watch by using the topic control feature in the platform and choosing AI-made media. Further subjects that can already be adjusted under the filter include politics, style, aesthetics, and choreography.
Content Labeling and Policies
The platform’s policies require users to tag convincing AI-made content, and it bans malicious deepfakes of well-known individuals or critical incidents. Any believable AI-generated clip that is not labeled can be removed under its community policies.
Furthermore, the service will now attach an “AI-made” tag to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This step is aimed to stop users from trying to bypass the disclosure requirement.
Responsible AI Funding
The platform is additionally introducing a two million dollar AI literacy fund for specialists and groups to develop informative material about using AI responsibly. This project will support charitable organizations focused on training coding and technology.
Moderation Strategy
TikTok has defended its safety measures, amid discussion over proposals to cut jobs for numerous content moderators in Britain. TikTok is expected to eliminate hundreds of positions in its content moderation department in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by automated systems.
A trust and safety lead explained that staff-based oversight would continue to be important, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it is viewed by humans. The company reported a significant reduction in explicit and harmful content handled by safety staff over the previous year due to reliance on its automated systems.
We believe it is crucial to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is really helping us process content quickly.”
