"Parents located in the northern part of London is looking for an extraordinary and experienced instructor to support their youngest child on his first steps to growing into an British gentleman."
When reading this listing, you might naturally skip the phrase "initial stages" as simple a turn of phrase.
But, it could be the most important element of this distinctive job advert, as it attempts to hire a mentor for a one-year-old.
Many of submissions have already been submitted since the unnamed family published their call for the £180k-a-year tutor, who must be "someone very special".
In recent few weeks, the listing has received attention throughout the news, with several asking why?
Innovative Idea
A tutoring expert, head and founder of a global tutoring firm, which is assisting the family in their hunt, said that notwithstanding first skepticism, he considered the concept "far sighted", and "progressive".
When he met the family, he said they appreciated the unconventional nature of their demand, and how immature their son is.
However, they explained that they "didn't want to wait any longer" to get a tutor, as they had waited until their elder sibling was five, and by that point "cultural bias had already set in".
What precisely does the family mean by "cultural leaning"?
It's "comprehensive", he responded. "The way you eat, how you speak".
He explained the elder child had adopted "extremely delicate, unspoken signals" from the family, and had adopted their cultural norms. The family explained to Adam they wished to avoid history to recur with their new baby.
The plan: To hire a English tutor, who must speak with standard English accent, to shape the baby from the very start.
Subtle Influence
"A great deal of the learning at the beginning here is kind of osmotic," stated the CEO.
It's via this subtle influence that the family are expecting the child will pick up the UK customs they aim to instil.
He explained the tutor must be someone who studied at "prestigious academies – similar types of schools as the family hope to send their son to".
"The instructor must be the appropriate candidate, they'll be doing things they don't even know they're doing, just naturally," he said.
Money No Object
The family informed the expert the successful candidate should ideally also have familiarity of or passion in equestrian activities, skiing, artistic pursuits and musical activities so as to shape the child in a broad spectrum of hobbies.
Furthermore though, he stated the family desired the tutor to enrol the child on a variety of courses so the child would be "equestrian training and learning an musical instrument by the time they are about three years old".
In the family's minds, guiding their son become a "English gentleman" will lead to achievement and provide access.
"For all the advantages and disadvantages of that, because it's definitely a status symbol," he notes.
But, notwithstanding all this tutelage in "English culture", might the child absorb so-called cultural influence from the multicultural family he resides with in any case?
"Yes", answered Adam. "They realize this might not succeed, but they've merely embraced the attitude of, 'let's give it a go and we should start as quickly as we can', because the expense of it is not a concern," he said.
Overly Optimistic
There are some in the education sector who express those reservations.
Another CEO, chief executive of an educational organization, who provides individual instructors, commented that "the process of embracing two identities, or indeed, discovering oneself, is something that must be lived into, not designed."
The expert wrote that he had moved from Asia to the UK at the age of childhood, and had been brought up experiencing and living dual heritages. He went on to study at the University of Cambridge.
"The idea that an individual can serve as a representation of UK identity, someone who can possibly impart the qualities of a UK sophisticate upon a infant child, seems to me naive and impractical," he stated.
"Based on my background, employing a typically UK tutor from infancy will not necessarily achieve the result they want.
"I wasn't provided with that kind of mentor, and yet I have been fortunate enough to enjoy many of the opportunities they desire for their son."
He continued: "The truth is, personal identity can not be forced from the outside; it must be chosen, and it must be internally driven."
Buying Britishness
Certainly, Britishness is something Adam hopes can be educated – and marketed.
"I think the fact that the international society holds us in this light is something that we should be cherishing|valuing|appreciating
